About Me

My name is Andrew Zurbrugg. I’m a writer and researcher focusing on archetypal patterns in contemporary storytelling. Studying archetypes has been my full-time occupation since 2019. My mission is to make the subject accessible to a wide audience without sacrificing depth or nuance.
I’m currently writing a comprehensive three-volume series: The Writer’s Guide to Archetypes. The first book is scheduled for fall 2026.
Latest Updates
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March 24, 2026
New pages are up for the maiden archetype variants (good girl, ice queen, virgin, and vixen).
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March 8, 2026
Soft launch of The Archetype Lens. The website is live! All primary character archetype pages are up. Variants of child and hero archetypes are up as well. More to come soon!
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December 5, 2025
The Archetype Lens website began development.
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